The default prescription when revenue slips is more leads. That's often the last move, not the first.
Before you fund another channel:
- Reactivate the list — past customers who already trust you.
- Collect the AR — sold work sitting uncollected is a cash leak, not a marketing problem.
- Kill the out-of-lane dogs — stop feeding vanity jobs that tie up A-crews.
- Fix the floor denominator — NSLI exposes reps who consume leads without returning profit.
Diagnosis first. Volume into a broken machine just helps you lose faster — Volume for vanity. Profit for sanity.