LIVE
MyTawny
The AI front office.
Real call on the demo line — voice, booking, follow-up.
Talk to Tawny →
★ Free book
Savannah · Forty years in home improvement
Kip Lee
He diagnoses what's broken, designs the system that holds a business accountable, and builds the software that runs the plan when everybody else has left the building.
She'll tell you she's AI. Ask her a real question, or let her book 20 minutes.
"I've known Kip Lee for over 25 years, and I've always considered him to be one of the true sales professionals in our industry. Kip has a great understanding of the home improvement business and, just as importantly, the people in it. He understands the challenges owners, managers and salespeople deal with because he's been around the business and has lived it for a long time. One thing I've always respected about Kip is that he never stops learning. He's constantly looking at what's changing, what's coming next and how we can do things better. Today that includes AI, technology and understanding how the consumer has changed since Covid. But Kip isn't someone who just follows the latest trends. He has decades of real-world sales experience behind what he teaches. He knows what works in the home, what works with a sales team and what it takes to build a successful home improvement company. After knowing him for more than 25 years, I can say this from personal experience: Kip cares about this industry and the people in it. He wants to see others succeed, and he's always been willing to share what he knows. I have a great deal of respect for Kip, both personally and professionally, and I would recommend him to anyone in the home improvement industry who wants to improve their sales organization and prepare their company for where our business is headed."
What Kip Does
An architect doesn't carry a pipe wrench. He's the one who knows where every pipe goes — because he's the one who drew the building. Kip Lee spent four decades inside home improvement companies: selling at the kitchen table, running the crews, signing the checks, and learning the hard way where the money actually leaks. Today he designs AI-driven accountability systems that do what no report ever did for him — tell the owner the truth about his own business.
"Volume for vanity. Profit for sanity."
The Kip Lee Method
Forty-eight questions and your own books. Belief next to reality, sorted by the size of the miss. GPPCD, NSLI, lane economics, and the patterns that show up when an owner finally looks at what his numbers actually say — not what he wishes they said.
Business Diagnosis
Two doors. Same methodology. Different depth.
Public — the Diagnosis Library
The methodology in public. GPPCD, belief vs. reality, turnaround patterns. Read free. No gate. A system, not marketing tips.
Enter the library →Paid — the Business Diagnostic
$1,500. Full day, online or in person. Your books, your numbers, your beliefs — sorted by the size of the miss. Credited in full toward subsequent software or services work.
Request the Diagnostic →AI & Technology
Frank Lloyd Wright didn't carry a pipe wrench. Kip doesn't rebuild what mature companies already spent millions building — he coordinates it. One brain on top of your stack. AI as enforcement, not replacement: the phones answered, the follow-up done, the numbers watched, the team held to the plan.
The 30-day rehash program
Dead Leads Aren't Dead.
They're paid-for opportunities nobody finished working.
Give us your untouched demo no-sales and cancellations for 30 days. We will build and run the rehash system, qualify the responses, and place recovered appointments directly onto your CRM calendar.
You keep 90%. We receive 10% of the revenue we recover.
If we recover nothing, you pay nothing.
Put My Unworked Leads Back to Work
Rehash can pay for the system. That is only the beginning.
What I've Built
Operator-led technology — shipped and running. Click it.
myEASysystem
The AI operating system.
Virtual office, multi-tenant doors, EOS drawer — the Gen 3 layer.
Walk the Virtual Office →
997Website
Websites built to be owned, found and used.
Seven pages, SEO-built, you own the code. Five days.
See the work →Full workshop — every build, every door →
Ask Tawny → One or two questions → 20 minutes with Kip
Kip's Answers. AI, not Kip. She books the human.
Ask Tawny on this page →Same Tawny. She books 20 minutes with Kip.
The receipts
This book argues that "stated" and "verified" are two different things. So the bio doesn't get to be stated either. Here's the third-party paper.
Replacement Contractor · September 2003
The cover feature
Cover story on Coastal Empire Exteriors by Jim Cory — the trade press documenting the run while it was happening, not remembering it afterward.
Inc. 500 · 2006
No. 212 on America's fastest-growing companies
576.5% three-year growth. The only local company on the list that year. This is the actual supplier congratulations piece that hung in the showroom — Inc.'s own listing snapshot on it.
Qualified Remodeler Top 500 · 2004–2008
Five straight years, published
The QR Top 500 lists documented the whole arc as it happened: #289 → #246 → #168 → #146 → #159, revenue $3.1M → $6.98M, jobs 250 → 561 a year. Archived copies are permanent on the Internet Archive:
JLC — Journal of Light Construction · 2002
"Cross Sell Sunrooms and Windows" — Jim Cory
"Kip Lee and his wife, Sandy, are the ideal sunroom franchisees… Beginning as a dealer for Four Seasons — the sunroom industry's largest manufacturer — Lee generated $700,000 worth of sales in his first year."
JLC — Journal of Light Construction
"Point of Pride" — the sunroom tours
The tour program the trade press wrote up: 10–12 tours generating roughly $3 million in sales, 40% of attendees setting sales appointments.
Level 10 Contractor — Rich Harshaw
"Should I Star In My Own Ads?"
"I wanted to find out how he'd become one of the top sunroom companies in the country despite being in one of the smallest markets… Prospects just KNEW that this guy wasn't going to lie to them; they could take Kip Lee to the bank."
The marketing architect behind the 2003–2007 run, writing about the campaign years later. Kip's TV commercials still run as samples on Level 10's services pages.
Learn
The 48 Questions No Marketer Ever Had the Guts to Ask You
Save your feelings for your wife. I need your numbers.
Kip Lee
Forty-eight questions and your own books — the methodology in public. GPPCD, NSLI, belief vs. reality, lane economics, and turnaround patterns. Not marketing tips. A system.
About Kip
Tawny · mytawny.com
Kip built one of the largest Four Seasons Sunrooms dealerships in the country — top five nationally for four straight years, #1 in the Southeast.
- Inc. 500 — twice
- Qualified Remodeler Top 500 — five straight years
- Michael C. Bunn Award — SBAC Small Business of the Year (Small Business Assistance Corporation, 2003)
- Over 10,000 kitchen tables
- Cover feature, Replacement Contractor magazine
He didn't study the industry. He was the industry. The systems he designs now — and the questions in the book — come from the same place: decades of finding out, the expensive way, what the numbers don't volunteer.
Forty years in home improvement. This is who the work is for.
The book
The 48 Questions No Marketer Ever Had the Guts to Ask You
Save your feelings for your wife. I need your numbers.
Kip Lee
Coming 2026
Every owner runs his company on beliefs — which product prints money, who the best salesman is, which lead source is worth funding. Most were true once. Some never were. This book is the exam: 48 questions, your own books, and the gap between what you believe and what your numbers actually say.
No marketer has ever asked you these questions. Most of them can't afford your answers.
It's yours.
Chapter One is ready right now — and you'll hear from Kip when the full book lands.
Download Chapter One (PDF)
The memoir — paperback available now
Before the questions, there was the life: forty years of kitchen tables, crews, showrooms, mentors, and the small world of home improvement where the same names keep showing up at the same conferences for decades. A porch read about the people and the scar tissue behind everything on this page.
"Never a captor, always a vendor. Volume for vanity. Profit for sanity."
The book is free. $0.95 covers shipping. 100 copies left. US addresses, ships USPS Media Mail.
Talks — AI and contracting
Kip speaks on the collision of the two worlds he knows first-hand: forty years of running home improvement companies, and the AI systems he now designs for them. No futurist hand-waving — an operator explaining to operators what the technology actually does, what it can't do, and where the money is.
Talk
What AI Actually Does for a Contractor
Past the buzzwords: which jobs in your building AI can genuinely hold — the phones, the follow-up, the accountability — and which parts still belong to people. What it costs, what it returns, and the questions to ask any vendor before you sign.
Talk
The Numbers Your Sales Board Hides
The book, live: gross profit per crew-day, net sales per lead issued, and the gap between what an owner believes and what his books say. Bring your numbers — leave your feelings at home.
Talk
Accountability Without the Asshole Tax
The biggest enemy of a small business is the absence of accountability — because the person enforcing it becomes the bad guy. How AI carries the social cost of enforcement so the owner doesn't have to.
Available for podcasts and expert commentary — translating AI to the average contractor, in plain language, from someone who's run the trucks and built the software.
Keynotes · association meetings · dealer events · podcasts · press commentary
Full speaking page Write a recommendation Speaking & media inquiriesStart With the Diagnostic
An honest observation. A real working plan based on your numbers and your business. And the software discipline to follow through when everybody else has left the building. That last one is what no other consultant gives you. A consultant hands you a binder and wishes you luck — the follow-through was always your problem. Kip builds the system that runs the plan after he leaves the room: the phones answered, the leads worked, the numbers watched, the team held to it.
1
The Observation
48 questions and your own books. One meeting. Belief next to reality, sorted by the size of the miss.
2
The plan
A real working plan based on your numbers and your business — not a template. Which lines to feed, which to fix, which to walk away from, and what it's worth in dollars.
3
The follow-through
The software discipline that executes the plan every day, when everybody else has left the building — so it doesn't die in the binder the way every consultant's plan you've ever bought did.
Start With the Diagnostic.
$1,500
Full day, online or in person. Credited in full toward subsequent software or services work. Never waived — free diagnoses are worth what they cost.
Start With the Diagnostic
Tawny — Kip's Answers
● AI · not Kip
I'm Tawny — Kip's Answers. I'm AI, not Kip. Ask me about sales, marketing, operations, or why money leaks between departments. After a question or two I can book you 20 minutes with him. Or call (912) 676-8278.